Many coffee connoisseurs believe that the consistency of Folgers brew is what makes it taste so good. Caffeine acts like an intoxicating substance, and the familiarity of the mixture makes people feel at home. This subtle yet effective trick is why Folgers has been a popular choice for generations. My parents, who are part of the baby boomer generation, drank Folgers for years because their grandmother did. Back then, there weren't many options available at the grocery store.
Now they buy the fancy Target brand when it's on sale, but they won't spend more than a few dollars on a bag of coffee. Folgers may smell the best out of all the mass-market coffees, but it doesn't have much flavor. As with any mass-produced product, Folgers has to try to please many different tastes. They have done a great job of offering a variety of coffees in different formats to suit different coffee drinkers' needs. Even though it's cheaper than other brands, Folgers doesn't sacrifice on taste.
Folgers K-cups are also available for those who use Keurig or other capsule coffee machines. There are several factors that can make coffee taste bad, such as overheating and improper storage. That's why Folgers' claim that their coffee has “zero” preservatives is so appealing to many people. Folgers has been around for generations in North America, and you can find it in many kitchen cabinets alongside other brands like Maxwell House and Yuban. Folgers works directly with family-run coffee plantations in Nicaragua to ensure quality beans at a fair price. The original Folgers Classic Roast is said to use the same recipe since the company was founded in the 19th century.
Adair works in a tasting laboratory in Cincinnati, where he supervises eight tasters (including Jody Gaynor and Jim Felner). The company also invested heavily in its New Orleans plant and moved its entire roasting process there. Folgers Simply Smooth is specially blended and roasted to reduce certain irritants associated with stomach upsets, even though it's not a low-acid coffee. Folgers Black Silk has a much more intense flavor than other roasts, but its caffeine content is slightly lower than milder roasts. The brand's slogan “the best part of waking up is Folgers in your cup” is ingrained in the minds of many American families.
So what's wrong with Folgers? It seems that sacrificing overall quality for an affordable price isn't always the best decision.