By bringing together industry and conservation partners to develop a common framework for sustainability, the objectives of the challenge are to stimulate economic development, improve the lives of coffee producers, and provide environmental benefits. The Sustainable Coffee Challenge is a movement that works to make coffee the world's first sustainable agricultural product. To this end, we seek and promote industry-wide solutions that have a positive impact on all facets of the sector, from the farm to the consumer. Each of us has a role to play in this movement: industry players, governments and non-profit organizations, and only by working together, in a pre-competitive way, can we achieve our vision and maintain coffee for everyone.
Challenge partners listen to and learn from each other and actively seek opportunities for collaboration to address key issues through Challenge networks. Challenge partners are encouraged to make a public commitment to the sustainability of coffee, showing their unique contribution and allowing us all to learn from and develop each action. As a founding member of the Sustainable Coffee Challenge, Starbucks has been an industry leader in helping farmers overcome the challenges faced by coffee communities, buy ethically sourced coffee and ensure a long-term supply of high-quality coffee. Headquartered in Antwerp (Belgium) with offices in Germany, Switzerland, Brazil, Ethiopia and Guatemala, EFICO facilitates the connection between coffee producers and coffee roasters.
Practices) is a verification program that evaluates the supply chain based on economic, social and environmental criteria, with the objective of promoting sustainable, profitable and transparent coffee cultivation practices and, at the same time, ensuring the well-being of coffee growers, workers, their families and communities. Launched in 2004 in collaboration with Conservation International, Coffee and Farmer Equity Practices (C.) Founded in 1955 and currently the second largest restaurant chain in the world, McDonald's takes seriously its commitment to increasing the sustainability of coffee supplies. Starbucks has a long-standing commitment to improving the sustainability and longevity of coffee production, specifically prioritizing making coffee the world's first sustainable product. Working with more than 16 coffee-growing communities, Starbucks and Conservation International supported the training and education of farmers on more sustainable practices and helped farmers monitor the impacts of carbon and water on and around their farms.
Ecom can provide the means to accelerate and expand viable and sustainable coffee production around the world. As a founding member of the Sustainable Coffee Challenge, Starbucks has been an industry leader in aid. Westrock Coffee Company, together with its subsidiary S&D Coffee & Tea, works globally to transform anonymous and disconnected supply chains in transparent and connected systems. Sustainable coffee through its RAIZ sustainable sourcing platform, while affecting the livelihoods of 10,000 farming families.