Today, Bustelo Coffee is roasted and packaged by Rowland Coffee Roasters of Miami, Florida, which fits perfectly with the large Cuban population of Miami. Bustelo Coffee is a popular Latin-style coffee that is roasted in New Jersey, United States. This dark roasted coffee is made with a unique blend of 100% Arabica beans, which are carefully selected to ensure the highest quality and flavor. The beans are slow-roasted in small batches to highlight the strong, distinctive flavor that Café Bustelo is known for.
After being roasted, the beans are packaged in a protective environment to ensure they stay fresh and tasty. Café Bustelo is the perfect choice for those looking for a cup with an intense and daring flavor. Bustelo Coffee is said to have been originally harvested in Cuba in the years before the revolution. Since then, because the entire coffee industry has been run by the Cuban government, the beans are now harvested and roasted in other countries, including Puerto Rico.
For nearly 90 years, Café Bustelo has established itself as the leading coffee brand in many Latino homes, from Florida to New York and other parts of the United States. But hidden in the intense aroma and flavor of old Cuban-style espresso is a story about the first Spanish-speaking immigrants who came together from different countries to build one of the first Latino communities in New York. In the 1930s, Gregorio began selling Café Bustelo coffee to Latino-owned wineries and independent supermarkets, going door to door to develop his business and, at the same time, to maintain a close friendship with owners whom he considered family. Bustelo Coffee is rich, strong-bodied and earthy, with notes of roasted nuts and dark chocolate with low acidity.
As a product, Café Bustelo satisfied both a tangible and abstract need, providing consumers with a tool to continue the tradition. With a long history of roasting high-quality coffee beans, Miami is the perfect place for Bustelo to produce its signature blend. Using a secret blend of coffee beans, Gregorio made the delicious and cherished flavors that consumers now recognize as Café Bustelo, an authentically Latin espresso style coffee. Bustelo took advantage of an existing community and turned it into a strong and identifiable marketing demographic.
Sheldon and Leonard, roommates in the CBS comedy “Big Bang Theory,” have a can of Bustelo on their kitchen counter. Café Bustelo is a story about New York's Spanish immigrant community and how it made its way into the hearts and homes of the Latin American community from New York to New Jersey and Florida. However, his origins are the Spanish immigrants who brought him to New York. When Gregorio Bustelo arrived in East Harlem in the late 1920s, he saw an opportunity to serve the immigrant population from Spanish-speaking countries in the area.
Yes, the company and owner of Bustelo coffee is the Spaniard Gregorio Menéndez Bustelo, a businessman who has traveled a lot and who spent much of his life in Cuba and Puerto Rico, married to Angelina, a Puerto Rican, and when Congress approved the Jones-Shafroth Act, he and his wife took advantage of their newfound right to U.S. citizenship and went to the United States with their coffee brand. Being Puerto Rican by marriage, Gregorio Menéndez Bustelo went to the United States and to New York City, where they settled in East Harlem. It was while in the United States, in 1928, that Mr.
Bustelo started his now famous coffee and the rest, as they say, is history. Both the real and imaginary stories of Bustelo today are inspiring other Spanish-speaking entrepreneurs to unite younger generations of Latinos.