Folgers has been America's favorite coffee since the 1960s, when it was bought by Procter & Gamble. With an aggressive advertising and marketing campaign, Folgers became a household name and its iconic commercial jingle is a tune that almost every American can recite on demand. The brand has held the position of best-selling coffee in the United States since 1963. Folgers' success is due to a variety of factors. Firstly, the company has managed to keep its prices low, making it an affordable option for middle-income people.
Secondly, Folgers has maintained the same formula for its coffee mix for many years, which has kept customers loyal. Thirdly, the brand has launched new products over the years, such as Folgers Instant Coffee in 1953 and Folgers Crystals in 1958, which have been successful. The company was founded in 1850 in San Francisco, California by Peter Folger, who had arrived from Nantucket Island at age 15 during the California Gold Rush. Under Peter Folger's leadership in the mid-20th century, the brand became one of the leading coffee companies in North America.
Folgers also ran an advertising campaign in the 1970s and early 1980s where they secretly changed the regular coffee of unsuspecting customers to Folgers Crystals and asked them if they could tell the difference. The company also ran a 1985 TV ad called Peter Comes Home which was particularly associated with Christmas holidays. Folgers' success is due to its ability to remain attractive to older drinkers while also appealing to millennials. The brand's low prices and consistent formula have kept customers loyal for many years.
Furthermore, Folgers' marketing campaigns have been successful in making it a household name. If you're looking to branch out from budget coffees like Folgers and expand your palate, try freshly ground single-source coffee beans for a more flavorful experience. But if you're looking for an affordable option that won't compromise on taste, Folgers is a great choice.