Folgers Coffee is a brand of instant, single-use ground coffee produced in the United States and sold there, as well as in Asia, Canada and Mexico. It is part of the food and beverage division of The J. M. Smucker Company.
During the war, shipping routes shifted from Central America to New Orleans, making the city one of the largest green coffee markets in the United States. Around this time, Folgers started planning their largest coffee plant to date. Construction began in 1960 at their New Orleans home, which is still Where We Roast today. In 1958, Folgers released their new instant coffee after taking time to create one superior to the rest. It was tremendously successful.
Recently, I had the pleasure of spending a little more than 24 hours in New Orleans organized by Folgers. Everyone was passionate about making coffee and it was truly inspiring. The story of Folgers Coffee goes back to the early 17th century when the Folger family left Norwich, England. In the 1850s, kerosene began to offer a cheaper alternative to whale oil, which had been Nantucket's lifeblood, resulting in the reuse of many of its ships to bring coffee from South America to San Francisco. Joe Ruttman drove and Larry McClure owned Chevrolet in 1985 and Folgers expanded his sponsorships by bringing samples of coffee and spices, taking orders from grocery stores along the way. The five-story brick Folger Coffee Company building at 101 Howard in San Francisco, California is the former headquarters of Folgers.
The company is proud of its commitment to sourcing and selling high quality Arabica coffee grown in a responsible and ethical manner for 40 years. Folgers' "mountain-grown" indicates that their coffee beans are produced in a high-altitude climate, although altitudes are not mentioned directly. It offers dark chocolate notes accompanied by notes of 100 percent Arabica beans in this mild roasted coffee. So what's wrong with Folgers? It seems that their decision to sacrifice overall quality for an affordable price is a step in the wrong direction.