The History of Folgers Coffee: From Gold Rush to America's Favorite Morning Brew

Learn about how America's favorite morning brew came to be with this brief history of Folgers Coffee.

The History of Folgers Coffee: From Gold Rush to America's Favorite Morning Brew

The Pioneer Coffee logo showed a gold miner by a Sierra creek. An 1852 advertisement for William Bovee's coffee and spice mill, where James Folgers gets his first job in San Francisco. An original coffee barrel from J, A. Folger & Co, which would store roasted coffee beans.

Workers preparing to ship Folgers Regular Grind and the new Folgers Drip Grind. This Folger temperature gauge was a promotional display item. Vendors were hired to find and clean glass jars, while packers struggled to make airtight lids out of waxed cardboard. An announcement during World War II informing customers about Folger's updated metal-preserving packaging.

The New Orleans Coffee Roasting and Packaging Plant. This 1968 ad highlighted a Folgers variety made especially for the electric percolator. Folgers was introduced decaffeinated in the green can. Folgers Crystals presents itself with the campaign “Tastes as Rich It as Looks”.

This promotion of the Folgers ERTL ride-on racer coffee machine. Folgers Memorial Tin Sold to Help with Hurricane Katrina Relief Efforts in New Orleans. Now, find out more about how we roast and our efforts today. Our legacy lives on in the hearts of those who today roast Folgers coffee.

We have a commitment to coffee producers and coffee drinkers around the world. Product formulation and packaging may change. For the most up-to-date information on a particular product, please refer to the product package. Keurig and K-Cup are trademarks of Keurig Green Mountain, Inc.

Receive emails full of news, recipes and other exclusive content from Folger. When it comes to America's favorite morning brew, few names are as iconic as Folgers. But how did this beloved brand come to be? While we all know that the best part of waking up is Folgers in our cup, most of us have no idea when our favorite coffee came about. The story of Folgers Coffee begins with James A. Folger II, who was born in 1835 in Nantucket, Massachusetts. His family had originally set out for California during the Gold Rush in search of fortune, but James found his own gold mine when he got a job at William Bovee's Pioneer Steam Coffee and Spice Mills in San Francisco. At Pioneer Steam Coffee and Spice Mills, James quickly rose through the ranks and eventually became a partner in the business.

He set a standard for taste by focusing on the flavor of the beans rather than their appearance, which is what other brands did at the time. After experimenting with different types of beans, he found that Mountain Grown beans had the best taste and aroma. In 1889, James Folger II took over the business, which led to Folgers Coffee being enjoyed across the country. In the 1900s, Folgers Coffee expanded its plants to Texas and Kansas City and, with the help of an energetic salesman named Frank P. Atha, coffee was sold on the east coast of the U.

S. Until Folgers provided affordable coffee for purchase, ground coffee was unheard of at the wholesale level. During World War II, instant coffee was in high demand from soldiers who were at war, and when they returned, Folger instant coffee was still in demand. The success of Folgers Coffee over the years attracted the attention of Procter & Gamble, who in early 1963 acquired Folgers Coffee and began to market it nationally under the Folgers coffee brand. Today, Folgers Coffee is still one of America's favorite morning brews thanks to its rich history and commitment to quality coffee production. The company has a commitment to coffee producers and coffee drinkers around the world and continues to strive for excellence in every cup. So next time you pour yourself a cup of Folgers Coffee, take a moment to appreciate its rich history and all that it has done for America's morning routine.

Glenna Matthys
Glenna Matthys

Hardcore internet practitioner. Wannabe beer advocate. Infuriatingly humble beer expert. Devoted coffee evangelist. Hardcore social media scholar. Friendly beer fanatic.