During the war, shipping routes shifted from Central America to New Orleans, making the city one of the largest green coffee markets in the United States. Around this time, Folgers started planning their largest coffee plant to date. Construction began in 1960 at their New Orleans home, which is still Where We Roast today. Originally from Brazil, classic roasting was created to blend medium roasted arabica and robusta beans.
Easy to prepare and packaged with just a few ingredients, the beans used in Folgers classic roasting are pure and 100% coffee in themselves. Coffee that is converted into pre-ground blends is produced by companies such as Maxwell House.
Folger'scoffee originated in California during the gold rush era. San Francisco-based coffee company Pioneer saw a niche market for ready-to-brew coffee, rather than unroasted green beans.
Folger started out as a carpenter in the construction of Pioneer's first mill and, in 1872, was the absolute owner of the company. The company recently renamed Folger's expanded throughout the west, becoming part of Proctor and Gamble in the 20th century, and was later acquired by Smucker's. Folger's Classic Roast is one of the best-selling brands in the mass market. The list of ingredients in the iconic red package is very simple. Folger's contains 100 percent coffee, according to its label.
No additives or preservatives are listed. Some Internet sites and web forums serving the celiac and gluten intolerant community have received reports of adverse reactions from Folger's coffee, but they are rare. The company's position is that their product does not contain natural gluten and that they take all appropriate measures to avoid cross-contamination. Olson, a Swedish neighbor played by Virginia Christine who always recommended a cup of folgers coffee for the characters in the commercial. Simply Smooth, a stomach-friendly coffee, gourmet and flavored coffees, instant cappuccinos, coffee capsules and individual packs are all part of Folgers' product range. Folger's Classic Roast is a blend of Robusta and Arabica that Arabica uses to reduce the roughness of Robusta.
A passionate group of passionate people from all over New Orleans roast each of the Folgers coffees in New Orleans, Louisiana. For this campaign, the regular coffee of unsuspecting coffee drinkers was secretly changed to Folgers Crystals. James implemented this technique and began testing in-cup bean shipments to develop a flavor standard for his coffees. In 1850, roasted coffee was a luxury for anyone living outside big cities and ground coffee was practically unheard of. Upon his return to San Francisco in 1865, Folger became a full partner of Pioneer Steam Coffee and Spice Mills. Folger's Classic Roast is a blend of robusta and arabica beans, with arabicas used to moderate the roughness of robusta beans. Folgers Coffee is a brand of ground coffee, instant and pods produced in the United States and sold there, as well as in Asia, Canada and Mexico.
Coffee is currently a blend of Arabica beans, commonly used in brewed coffee, and Robusta, which are used to make instant coffee and as a cheaper alternative to brewed coffee. However, the blends can be made with a blend of coffee beans from around the world, as well as with a blend of arabica and robusta beans. A Folgers coffee is roasted in New Orleans, Louisiana - the city where it is made - by hardworking people who are as passionate about their product as they are for their production city.