The Folger family's journey from Norwich, England to Massachusetts in the early 17th century marked the beginning of a legacy that would eventually become Folgers Coffee. In 1850, James Folger opened the doors of his coffee company in San Francisco, and since then Folgers has been the best-selling packaged pre-ground coffee in the United States. But what is the history behind this beloved coffee brand?In the early 19th century, roasted coffee was a luxury item and ground coffee was practically unheard of. James Folger was determined to change this and began testing cup bean shipments himself to develop a flavor standard for his coffees.
This technique was revolutionary at the time and allowed Folgers to become one of the largest green coffee markets in the United States. In 1892, Maxwell House entered the market and became a major competitor for Folgers. For decades, Maxwell House was the most popular American coffee brand until the late 1980s when Folgers took over as number one. To ensure their success, Folgers launched a campaign in which they secretly changed the regular coffee of unsuspecting customers to Folgers Crystals.
In recent years, however, brand views have shifted downwards as new coffee trends have emerged. Despite this, Folgers remains committed to providing quality coffee to customers around the world. The company has a strong commitment to coffee producers and drinkers alike and continues to innovate with new products such as their Folgers ERTL ride-on racer coffee machine. Today, Folgers is still America's favorite morning brew and its legacy lives on in the hearts of those who roast it. So next time you take a sip of your morning cup of joe, remember that you're drinking a part of history.